Home

Ad Optimization

Ad units, layout, refresh, and viewability tactics that lift yield without wrecking UX.

Header Bidding

Prebid, SPO, and auction architecture — from wrapper setup to latency tuning.

Measurements & Analytics

CPM, eCPM, RPM, and the GAM reports that actually explain your revenue.

Revenue Optimization

Floors, PMPs, demand mix, and the levers that move yield beyond display.

Featured Guides

Start here — the four guides publishers come back to most.

Browse all articles →

Prebid.js Setup Guide: From Zero to Your First Live Auction

Ad Optimization

10 Viewability Optimization Strategies Every Publisher Should Test

Revenue Optimization

Price Floor Strategy in Programmatic: A Data-Driven Approach

Measurements & Analytics

Google Ad Manager Reporting: A Practical Guide for Ad Ops

Header Bidding & Auction Architecture

Supply Path Optimization (SPO): A Practical Guide for Publishers

Auditing redundant SSP paths, measuring win rates, and balancing SPO with real demand diversity.

More on Header Bidding

Client-Side vs. Server-Side Header Bidding: Which One Fits Your Stack

How to Choose Prebid Adapters That Actually Move Revenue

Bid Caching in Header Bidding: What It Is and When to Use It

#HeaderBidding #Prebid #SPO

Yield & Revenue Optimization

Revenue Optimization

Private Marketplace (PMP) Deals: A Setup Guide for Publishers

Revenue Optimization

Yield Management Best Practices for Programmatic Publishers

Revenue Optimization

CPM Optimization Checklist: 12 Levers Publishers Often Miss

Measurement & Data

Full-Funnel Reporting

How to Connect Google Ad Manager and Google Analytics for Full-Funnel Reporting

Linking GAM and GA4 step by step to build a blended revenue-per-session view.

Read the guide →

Fill Rate

Fill Rate Optimization: Diagnosing and Fixing Low Fill

Common causes of low fill — floors, targeting, latency — and how to segment and fix them.

Read the guide →

Metrics

eCPM vs. CPM: What's the Real Difference for Publishers

Why eCPM, not CPM, is the metric that actually reflects your yield.

Read the guide →