Fill Rate Optimization: Diagnosing and Fixing Low Fill
Low fill is usually a segment problem, not a sitewide one. Benchmark by ad unit, geo, and device, then fix floors, latency, or demand path issues.
Category: Measurements & Analytics
Building a Programmatic Reporting Dashboard That Actually Gets Used
Build a dashboard that answers the next decision, not every question. The win is fewer metrics, cleaner ownership, and views people trust.
Building a Simple Ad Revenue Forecasting Model
Forecast ad revenue by separating traffic from RPM, then test the model monthly so you can see whether misses came from volume or monetization.
eCPM vs. CPM: What's the Real Difference for Publishers
CPM is the price. eCPM is the revenue readout. For publishers, that split changes how you judge floors, demand sources, and yield.
How to Analyze Unfilled Impressions and Recover Lost Revenue
Use GAM data to isolate where fill breaks, diagnose the real cause, and rank fixes by revenue impact instead of chart ugliness.
Google Ad Manager Reporting: A Practical Guide for Ad Ops
Build GAM reports by job, not by habit. Separate revenue, pacing, inventory, and demand-source analysis before you touch the fields.
RPM vs. CPM: Which Metric Should Drive Your Decisions
RPM tells you what a page or session actually earns. CPM tells you what buyers pay, which is useful for diagnosis but not for ranking site performance.
How to Connect Google Ad Manager and Google Analytics for Full-Funnel Reporting
Link GAM to GA4 for context-rich reporting, not perfect revenue reconciliation. The win is faster decisions on content, audience, and yield.
Attribution in Programmatic Advertising: What Publishers Need to Know
Publishers should treat delivery truth and conversion truth as separate ledgers. That keeps attribution disputes grounded in what the ad server can prove.
Viewability Measurement Standards: MRC, IAB, and What Actually Counts
MRC sets the floor for viewability, but vendor measurement layers explain most reporting gaps. Use the right report for the decision.