Client-Side vs. Server-Side Header Bidding: Which One Fits Your Stack
Choose the setup that fits your traffic, identity needs, and ops capacity. Client-side favors transparency; server-side eases browser load.
Category: Header Bidding
How to Choose Prebid Adapters That Actually Move Revenue
Pick Prebid adapters for net lift, not access. The right test is whether they add clean revenue after latency, overlap, and upkeep.
Supply Path Optimization (SPO): A Practical Guide for Publishers
Use SPO to trim redundant SSP paths, reduce auction noise, and keep the demand that still wins for specific devices and deals.
Prebid.js Setup Guide: From Zero to Your First Live Auction
Set up Prebid.js with a lean build, sane bidder mix, and clean GAM mapping. This guide covers the pieces that actually affect launch revenue.
Header Bidding for Mobile Web: What Changes and Why
Mobile web needs a different header bidding setup than desktop. Tight timeouts, scroll behavior, and adapter selection decide whether revenue survives.
Setting Up a Unified First-Price Auction Across Demand Sources
Make Prebid, Open Bidding, and AdX compete cleanly in GAM. Use this setup to avoid duplicated demand, broken floors, and noisy reporting.
Bid Caching in Header Bidding: What It Is and When to Use It
Bid caching can reduce auction overhead on repeatable inventory, but only if freshness, consent, and buyer expectations stay intact.
Header Bidding Timeout Configuration: Finding the Sweet Spot
Start with a 1,000 ms baseline, then tune by device and demand path. Don’t let one slow bidder drag down every impression.
Header Bidding Wrapper Comparison: Prebid vs. Managed Solutions
Prebid gives you control and repeatable testing; managed wrappers trade that for speed and support. Pick based on team capacity, not vendor pitch.
Reducing Latency in Server-to-Server Header Bidding
S2S doesn’t remove latency. It moves it. Fix the right bottleneck first, or you’ll just hide delay in another part of the stack.