Private Marketplace (PMP) Deals: A Setup Guide for Publishers
Set up PMP deals that actually deliver: clean Deal IDs, sane floors, narrow targeting, and no conflicts with open exchange demand.
Category: Revenue Optimization
Demand Partner Diversification: How Many SSPs Is Too Many
The right SSP count is the smallest group that adds unique demand after latency, overlap, and ops cost are removed.
Price Floor Strategy in Programmatic: A Data-Driven Approach
Stop using one sitewide floor. Segment inventory, test against a holdback, and tune floors by demand source and geo.
Yield Management Best Practices for Programmatic Publishers
A practical yield playbook for publishers: test one lever at a time, protect UX, and read revenue changes in context.
Ads.txt Misconfigurations and the Revenue Leakage They Cause
Ads.txt errors can quietly suppress bids or route demand through the wrong seller path. Audit the file against live partners, sellers.json, and schain.
Programmatic Guaranteed: When It Makes Sense for Your Site
Use programmatic guaranteed only when certainty is worth more than auction upside. The right deal protects yield; the wrong one blocks it.
CPM Optimization Checklist: 12 Levers Publishers Often Miss
Fix the real CPM leak first: floors, layout, demand paths, refresh, and timing. Then tune the stack without killing fill or session value.
Seasonal CPM Trends: What Publishers Should Expect Throughout the Year
CPMs move by quarter for predictable reasons. Use that pattern to tighten floors, protect premium inventory, and plan content and traffic.
Revenue Diversification for Publishers: Beyond Programmatic Display
Reduce dependence on programmatic display by layering revenue that fits your inventory, audience, and ops capacity. Start with the least brittle path.
How to Reduce Unfilled Impressions Without Sacrificing CPM
Cut blank inventory by fixing eligibility, segmenting demand, and tuning floors per placement. Use backfill only where it adds real value.